ANI & NBP | Marketing & Sales Performance Report
March 2025 | Final Review — Strategy, ROI Breakdown & Learnings
Prepared for: Lauren by Don Khabna
Executive Summary
March 2025 was another great example of how smart, tech-enabled marketing built around the customer experience delivers results. Our focus at ANI was sharper than ever — and it showed in the numbers. But it also highlighted a gap at NBP — reminding us that execution consistency across both brands is critical if we want both to win.
What Worked Best for ANI
AI-powered automation
On socials and website improved speed of response & customer journey.
The Tally Form campaign
Drove lead capture & deeper customer relationships.
Focused ad targeting
On ready-to-buy customers.
A refined payment journey
Online reduced friction.
Where NBP Lagged
No AI / automation
In place yet for faster responses.
Social content issues
Was less educational & customer-first.
No personalised customer journeys
(yet).
Lack of structured data capture
Like ANI's Tally Form.
"NBP has effectively been playing catch-up simply because our focus has been on building out ANI as the case study — but the next phase is about bringing that same energy and execution to NBP."
Marketing Spend Breakdown | March 2025
Sales Performance | March 2025
New Customer Contribution | March 2025
Cost of Acquisition (CPA)
ROI Breakdown
R26,330.57
Total Marketing Spend
R86,946.86
Total Sales Generated
230.21%
ROI (Spend vs Revenue)
2515.44%
ROI (Marketing Spend minus New Customer Revenue)
Meaning — once new customer sales paid for marketing, remaining revenue was pure upside
Strategic Reflections
ANI = A Case Study of Smart Marketing
March proved that ANI's customer journey works
Automation + Lead Capture = Success
Faster responses → More trust → More sales
NBP = The Next Focus
NBP felt neglected in March compared to ANI
April's goal is to treat NBP like ANI:
  • Full Tally Form rollout.
  • AI automation on socials and website.
  • Clearer, more helpful content.
  • Seamless customer journey design.
Final Takeaway for Lauren
This report shows what happens when strategy, technology, and execution align. ANI has shown us the path — now it's time to bring NBP fully along for the ride. The numbers speak for themselves, but so does the gap in experience. Our biggest opportunity now is consistency — same love, same tools, same thinking across both brands.