ANI & NBP | Marketing & Sales Performance Report

ANI & NBP | Marketing & Sales Performance Report
March 2025 | Final Review — Strategy, ROI Breakdown & Learnings
Prepared for: Lauren by Don Khabna
Executive Summary
March 2025 was another great example of how smart, tech-enabled marketing built around the customer experience delivers results. Our focus at ANI was sharper than ever — and it showed in the numbers. But it also highlighted a gap at NBP — reminding us that execution consistency across both brands is critical if we want both to win.
What Worked Best for ANI
AI-powered automation
On socials and website improved speed of response & customer journey.
The Tally Form campaign
Drove lead capture & deeper customer relationships.
Focused ad targeting
On ready-to-buy customers.
A refined payment journey
Online reduced friction.
Where NBP Lagged
No AI / automation
In place yet for faster responses.
Social content issues
Was less educational & customer-first.
No personalised customer journeys
(yet).
Lack of structured data capture
Like ANI's Tally Form.
"NBP has effectively been playing catch-up simply because our focus has been on building out ANI as the case study — but the next phase is about bringing that same energy and execution to NBP."
Marketing Spend Breakdown | March 2025
Sales Performance | March 2025
New Customer Contribution | March 2025
Cost of Acquisition (CPA)
ROI Breakdown
R26,330.57
Total Marketing Spend
R86,946.86
Total Sales Generated
230.21%
ROI (Spend vs Revenue)
2515.44%
ROI (Marketing Spend minus New Customer Revenue)
Meaning — once new customer sales paid for marketing, remaining revenue was pure upside
Strategic Reflections
ANI = A Case Study of Smart Marketing
March proved that ANI's customer journey works
Automation + Lead Capture = Success
Faster responses → More trust → More sales
NBP = The Next Focus
NBP felt neglected in March compared to ANI
April's goal is to treat NBP like ANI:
Full Tally Form rollout.
AI automation on socials and website.
Clearer, more helpful content.
Seamless customer journey design.
Final Takeaway for Lauren
This report shows what happens when strategy, technology, and execution align. ANI has shown us the path — now it's time to bring NBP fully along for the ride. The numbers speak for themselves, but so does the gap in experience. Our biggest opportunity now is consistency — same love, same tools, same thinking across both brands.